ITC set to redefine the luxury chocolate space in India with Fabelle


Fabelle Chocolates were initially available exclusively at ITC Gardenia in Bengaluru. Now they are available in ITC Sonar Kolkata, ITC Maurya Delhi, ITC Grand Chola Chennai among others. ITC is set to redefine the luxury chocolate space in India with its foray into the high-end chocolate segment with its brand Fabelle. The brand dispensed through exclusive Chocolate Boutiques located in ITC’s Luxury Hotels.

fabelle-chocolateITC’s Fabelle Chocolates have been in the making for almost a decade with boundless research and countless trials in the company’s pursuit to craft the finest luxury chocolates in India that rival the best in the world. Fabelle chocolate creations were put up to the senior management at ITC headquarters at least 7-8 times over the last decade, and every time it was sent back to the drawing board to excel its previous version.


Speaking on occasion, Mr. V.L. Rajesh, Divisional Chief Executive, ITC’s Foods Division said, “Fabelle is set to redefine the luxury chocolate segment in India and has been crafted with inputs from some of the world’s most renowned experts and with a decade of intensive research and trials. At ITC, we have always endeavored to create world-class products, and with Fabelle we will present an engaging experience for the discerning consumers who are passionate connoisseurs of the finest luxury commodities and services”.


Fabelle offers a range of exquisite chocolate creations – Fabelle Elements – Intricately crafted pralines inspired by the elements of nature. Fabelle Ganache – Velvety soft cubes of exotic cocoas delicately churned with butter & fresh cream. Fabelle As You Like It – Personalized chocolate cup creations offering myriad possibilities of fillings and toppings.

Besides, the Chocolate Boutiques for Fabelle will provide a range of exquisitely crafted desserts and cocoa beverages, created live by Fabelle Master Chocolatiers.

Each Fabelle chocolate creation has been extensively tested to balance tastes and textures to ensure absolute perfection carefully. ITC has set up a state of the art facility with best in class technology to manufacture Fabelle chocolates in India. ITC is sourcing pure single origin cocoas from the best cocoa growing regions in Africa and South America such as Madagascar, Ivory Coast, Venezuela, Saint Domingue and Sao Tome.

Fabelle Master Chocolatiers have skilfully fused the tastes & textures of the highest quality single origin cocoas with the rarest ingredients such as acacia nectar, Madagascar vanilla, French sea salt, Lankan cinnamon, ancho chili, and much more to deliver a magical chocolate experiences.


Fabelle Ganache – This velvety soft cubes of exotic cocoas delicately churned with butter & fresh cream. Lose yourself in the exquisitely smooth and silken experience of Ganache. Fine Ghana and Ivory Coast chocolate, fresh cream and butter are matured to perfection to create a soft velvety blend. Each delectable cube sprinkled with subtle cocoa for an experience that will mesmerize you. I just enjoyed Ganache, truly this is out of world.

img_20160611_171618A S Y O U L I K E I T – Set your imagination free and explore the myriad possibilities of personalized combinations with ‘As You Like It’ from Fabelle. Choose from milk or dark chocolate cups, seven delicious créme fillings and ten divine toppings. Go on, be your master chocolatier! Choose your wants as you like it.


ELEMENTS – Dark chocolate pod filled with a dark mousse, encrusted with chocolate from the dark side.
Air: Light, aerated mousse embraced by delicious dark chocolate. Water: Dark choco mousse is dripping with acacia nectar, laced with French sea salt and enveloped in a rich dark chocolate shell. Wood: Chocolate, cinnamon, coffee and mousse come together for a symphony of the senses. Fire: Dark chocolate shell filled with white mousse infused with fiery Ancho chili and tangy candied mango to set your senses on fire.


CHOCOLATE DREAMS – Pairing of chocolate with interesting flavours is an age-old tradition. Chocolates are paired with complementing flavours or opposing zests to bring out the best in them.

The launch of Fabelle comes at a time when the luxury chocolate market in India is still nascent with enormous opportunities. ITC is banking on its pedigree of creating premium luxury products and services to give Fabelle a winning edge in this exclusive and aspirational space.


Leave a reply

Your email address will not be published. Required fields are marked *