ICICI Appathon – will you be the next App-Star?

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ICICI Bank is one of the premiere banks of India which always had technology at the core of their strategy. They have been pioneers in mobile banking and they realize that Indians are among the top 3 internet users in the world. They also are aware of the fact that most Indians would love to access their banking services ‘on the go’ from their mobile devices. They want to support the government’s ‘Digital India’ mission. In lieu of the above plans, ICICI Bank has recently announced it’s 1st virtual mobile app development challenge called the ‘ICICI Appathon’.

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#ICICIAppathon is a programme which aims to attract developers, technology companies, startups and students to ideate and create the next generation of mobile banking applications. We all know that all lot of developers have ideas but they struggle to create the apps as they don’t have access to many APIs. So for the first time ever, ICICI Bank is actually offering over 50 APIs like payment APIs, Unified Payment Interface API thanks to partners like Visa and NPCI. All these APIs are available on the IBM Bluemix cloud based platform which is quite popular.

There are 3 phases in the ‘ICICI Appathon’ which developers need to be aware of:

1) Registration – Participants need to register on www.iciciappathon.com as soon as possible (before March 1st, 2016). Based on the shortlist of the candidates from those who applied, from March 4th, they will be getting access to the APIs hosted on IBM Bluemix platform. So you need to get in your ideas and teams together ASAP! Don’t worry about the development right now!

2) Development – If you are selected, then you have more than 3 weeks to create at least 1 innovative working prototype using the APIs provided. So you have ample amount of time to ideate, create and then showcase. The last date for the development phase is March 27th, 2016.

3) Evaluation – After you have submitted a working prototype of your app on the site, results will be announced within 10 days and you will get to know whether you are a finalist by April 7th, 2016. You will also be invited to ICICI bank headquarters in Mumbai for the Grand Finale in mid April 2016!

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The main criteria for the judging would be uniqueness, functionality, business potential, user experience and scalability. So ensure that you have thought about these factors when giving your idea. These could make or break your app plans!

If you are thinking, you will not be benefiting monetarily by winning in this competition, you can’t be much farther from the truth! There is a cool cash prize of Rs.10 lakhs for the 1st prize, Rs.7.5 lakhs for the 2nd prize and Rs.5 lakhs for the 3rd prize. You also win opportunity to explore a commercial relationship with ICICI bank and get goodies and prizes from IBM cloud.

This could be the big break for your career and your company. It could catapult you into the big league. So what are you waiting for? Go ahead and submit your idea as soon as possible on http://www.iciciappathon.com/#applynow

If you have any technical queries on the ICICI Appathon, kindly write to developer@iciciappathon.com

For queries related to the event format, please write to event@iciciappathon.com

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