Fabelle Chocolates are my favorite chocolates and when I recently heard that you could customize a type of Fabelle chocolate and name it after yourself, I was really impressed and decided to check it out at ITC Windsor in Bangalore.
Taking personalized chocolate experiences to the next level; Fabelle launched their ‘As You Name It’ campaign. An extension of their premium offering – ‘As You Like It’ personalised chocolate cups, Fabelle’s ‘As You Name It’ campaign creates chocolate history by giving chocolate lovers a chance to create their unique chocolate cup and also name it after themselves as well.
I was greeted by the Fabelle chef who explained to me about the entire concept of ‘As You Name It’ campaign. As Mr. Hemant Malik, Divisional Chief Executive, ITC Foods Division About ITC Foods rightly put, “An enhanced level of inclusivity is what defines a memorable luxury experience –the more the involvement, the more enriching the experience becomes. With the unique ‘As You Name It’ campaign, Fabelle creates a befitting opportunity that ensures an unparalleled chocolate experience.
Chef showed me some of the ingredients I will be using in making my own chocolate cup – Chocolate filling, Mint filling, Coffee filling, Berry Preserve filling, etc. I also checked out the toppings like chocolate flakes, almonds, nuts and some rock salt too!
Chef was very co-operative and asked me to try out different combinations. Finally I found the right combination which would henceforth be known as “As Hrish Likes It” – Milk Chocolate cup with Berry Preserve filling and topped off with Almond slices.
Here is my creation in all it’s glory – now my creation has been etched in the golden books of Fabelle and I have become part of chocolate history! I chose this combination because “I love berries and milk chocolates and this was the perfect combination of both”.
If you wish to try Fabelle Chocolates ‘As Hrish Likes It’, just go to any of the Fabelle boutiques in ITC Hotels across India and ask for combination No. 105. You will surely enjoy it for the different flavors it has got!
Personalization as a trend is an emerging phenomenon, one that is making heads turn in the industry. As a part of the ‘As You Name It’ campaign, consumers are encouraged to interact with the Fabelle brand, participate in making their own luxury chocolate experience and personalize them, making it a chocolate lover’s paradise.
If you want your name to be etched in Chocolate history forever too just like mine, you must hurry to Fabelle boutiques across India before all combinations run out!
Here are the details of all Fabelle Boutiques in India:
- Fabelle at The Chocolate Boutique, ITC Gardenia, #1 Residency Road, Bengaluru;
- Fabelle at The Chocolate Boutique, ITC Windsor, 25, Golf Course Road, ISRO
Colony, Sankey Road, Bengaluru; 080 61401111
- Fabelle at The Chocolate Boutique, ITC Maurya, Diplomatic Enclave, New Delhi;
- Fabelle at The Chocolate Boutique, ITC Grand Chola, Mount Road, Guindy, Chennai;
- Fabelle at The Chocolate Boutique, ITC Maratha, Sahar, Mumbai; 022 61841979
- Fabelle at The Chocolate Boutique, ITC Grand Central, Dr. Babasaheb Ambedkar
Road, Parel, Mumbai; 022 67045143
- Fabelle at The Chocolate Boutique, ITC Sonar, JBS Haldane Avenue, Kolkata;