With the arrival of the holiday season, Kempegowda International Airport, Bengaluru turned into a playground once again. To make family time at the Airport more fulfilling, Bangalore International Airport Limited (BIAL) created ‘Playport’, a fun, customer-engagement activity, designed specifically for the holiday passengers and visitors who pass through or visit the Airport in large numbers during this time of the year.
This year, Playport, was based on the theme of ‘Happy Experiences’ to enhance the experience of travellers and visitors through discovery, learning and fun. Young passengers enjoyed life-size surfing, mind activities, online games like Kancha Returns, Knots and Crosses, as well as a mix of fun and creative activities. Snooker football which had been set up for both kids and adults was a big hit! Additionally, magic shows, tattoo artists and other exciting activities were also part of the Playport experience. Spread over various parts of the Airport, this activity was running through till 15th May.
Airport operations leadership team mentioned that “We believe airports are all about experiences. Our aim is to turn regular travel into a meaningful and memorable journey. We conceptualized Playport keeping in mind travel during the peak holiday season and wanted to offer visitors a unique and engaging experience while waiting at the airport. We want their vacation to begin right here at Bengaluru Airport”.
“Playport has been highly successful in enabling visitors to experience the Airport in a new and refreshing way,” they further added. “We encourage everyone to come and spend time here and make our airport a destination they can visit during the summer holidays.”
Customer engagement is a part of BIAL’s ongoing endeavour to create a unique experience for its guests. BIAL organized the first edition of Playport in 2011, which was introduced to engage the young travellers and featured interesting activities and workshops. The second edition in 2012 revolved around the theme of Malgudi Days and introduced guests to the games of South India, while the third edition of Playport in 2016 was based on the concept of Then & Now which combined the games of yesteryears with the latest digital games.
Each year, Playport brings something interesting for everyone. During this year’s summer festival, all shopping outlets at the Airport will had special deals for travellers. In addition, passengers and visitors could avail shopping and dining vouchers up to INR 5000 by downloading the BLR Airport App on Android App or iOS App Store.
I personally liked the VR game which was airside which gave us the feel of flying via a parachute as it had two ropes to pull while you were experiencing the VR. The VR did take a bit of time to get used to, but once you were used to the same, it actually was loads of fun. They could have added music to the VR experience to make it more appealing.
Build your city was a fun game which involved creating 6 different cities of the world using wooden blocks. Something like a jigsaw puzzle. It is good for children above 7-8 years old.
The highlight of course was the snooker football which even kids and adults can enjoy playing. Playport was a really fun initiative and hope it is there for longer time next time around so that kids can enjoy for at least couple of months a year. It’s great to know that 80% of traffic in Bangalore airport is domestic so we can look forward to more campaign for domestic travellers!