AR Rahman performs at Toyota Etios Global launch in Bangalore


After the spectacular launch of Toyota Etios Sedan and Toyota Etios Hatchback Liva happened on the afternoon of 1st of December 2010, evening was reserved for the amazing performance of music maestro AR Rahman who is also the brand ambassador of Toyota Etios. The venue couldn’t have been grander than the Bangalore Palace which was lit up like a jewel in the sky to match the grandeur of the occasion.

The Oscar winning music genius AR Rahman was bought to the stage on a throne shaped palanquin with renowned drummer Sivamani leading the procession from the front gate of the palace till the stage making way through thousands of Rahman fans who were showered with rose petals by a bevy of beautifully clad girls. The performance started with the song ‘Azeem oh shaan shahensha’ from ‘Jodhaa Akbar’ and then Rahman went on to sing his first and most popular hit ‘Dil hain chota saa’ from ‘Roja’ in both Hindi and Tamil. There were other popular singers like Shaan, Alka Yagnik and Shreya Ghoshal who also lent voices to amazing hits by Rahman which were performed at the concert. Rahman sat on a piano and performed the Toyota Etios anthem song ‘Pehli Baar’ to which there was a beautiful dance sequence choreographed by Shaimak Davar’s group of dancers. Rahman ended his concert on a euphoric note by singing his Oscar winning hit ‘Jai Ho’ and paid rich tributes to the nation by singing ‘Vande Mataram’ which had the entire audience on their feet saluting the spirit of India which was evident in the creation of Toyota Etios, truly living up to its slogan of ‘World First, India First, My First!’ 🙂

If you have missed the concert, don’t worry! You can download the Pehli Baar song on the Toyota Etios website or download the Pehli Baar ringtone for your phone from the Toyota Etios website too!

You can also see the official TVC featuring A R Rahman being the brand ambassdor for Toyota Etios on Toyota India YouTube channel

So what are you waiting for? Go ahead and book a test drive of the Toyota Etios from January 1st 2011 anywhere in India and test out the Etios for yourself! It is World First, India First, will it be your ‘My First’ too? 🙂


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